Privacy Policy

El Rio Western Wear ("we", "us", or "our") is a family-owned business operating three locations in Central Texas: Waco, Mexia, Bellmead. This Privacy Policy explains what information we collect when you visit elriowesternwear.com or place an order, how we use it, and your rights.

What we collect

• Order information: name, email, phone number, and the items you purchase. Required to fulfill your order and contact you when it's ready for pickup.
• Payment information: we never see or store your card details. Payments are processed by Square. Card numbers are tokenized directly by Square's payment form in your browser.
• Language preference: we save your English/Spanish choice in a cookie so the site loads in your language on return visits.

Who we share with

• Square — processes your payment and stores your order record. See Square's Privacy Notice.
• Resend — sends your order confirmation email.

We never sell your information. We never share it for marketing purposes.

Cookies

We use cookies only for essential site functionality: remembering your language choice, keeping your shopping cart filled, and (for staff) admin sessions. No analytics or advertising cookies.

Your rights

You can request a copy of any data we hold about you, ask us to delete it, or correct it. Reach out via the contact form or call any of our stores.

Contact

Questions about this policy? Contact us at any of our locations or through the contact form on elriowesternwear.com.

This is a placeholder policy. Final language will be reviewed by counsel before launch.