Central Texas's Home for Western Style
Three family-owned stores in Waco, Mexia, and Bellmead. Outfitting cowboys, cowgirls, and quinceañeras across Central Texas.
The Collection
Curated Western Essentials
Featured Pieces
This Week's Selection
Beyond the Boot
Services for Our Community
Cowboy Hat Services
Se Limpian y Horman Tejanas
Professional hat cleaning and reshaping. Bring your favorite hat back to its glory.
Money Transfers
Envíos de Dinero a México y Centroamérica
Send money to family in Mexico and Central America — fast and reliable, right from our stores.
Cell Phone Recharges
Recargas Celulares
Recharge any Mexican carrier directly from our stores.
Leather Branding
Marcado en Cuero
Make it unmistakably yours. We hand-brand custom initials or your own mark into boots, belts, and wallets — a one-of-a-kind finish on any leather piece.
Est.
Three Generations
Our Story
Family-Owned. Texas-Rooted.
For three generations, El Rio Western Wear has been the beating heart of Central Texas ranch style. Three stores. One family. The best brands.
Learn MoreFind Us
Three Stores Across Central Texas
Storefront · Coming soon
Waco Store
3421 Memorial Dr, Waco, TX 76711
Mon–Sat: 10:00 AM – 8:00 PM
Sun: 11:00 AM – 6:00 PM
Storefront · Coming soon
Mexia Store
305 E Milam, Mexia, TX 76667
Mon–Sat: 10:00 AM – 7:00 PM
Sun: Closed
Storefront · Coming soon
Bellmead Store
3114 Bellmead Dr, Ste. B, Waco, TX 76705
Mon–Sat: 10:00 AM – 8:00 PM
Sun: 10:00 AM – 6:00 PM
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